General description of the format
A text/graphic format that appears in second screens on mobile sites.
Consists of a picture, title, short description, cost (optional), phone number (optional) and button.
Screencast video with an example of placement is here.
Requirements for advertising materials
It is necessary to provide the following materials:
- Picture in JPG or PNG format, size 220×220, and weight up to 50kb. It is not recommended to use texts, numbers, prices, small elements on pictures.
- Header (62 to 73 characters);
- Description (128 to 153 characters);
- Price (optional, up to 8 characters);
- Phone number (optional);
- Text of the 'Call'/'Learn More'/or other text up to 10 characters (one of).
- These requirements are supplement the General requirements to ad placements.
- The placement can only be guaranteed if the ad materials, that fully meet the requirements, was submitted at least in five working days before the start of the ad campaign.