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Requirements to image and text size
For packages
For placement on certain sites
General requirements

Click-URL, images and text relevant for the advertising message must be provided.

No abstract, animated, low-quality images with compression artifacts or containing text will be accepted.

The dot should not be added to the end of the title.

The image size must be up to 50KB, acceptable image formats – jpeg, png.

Consider the possible overlap in the corners of the image (the 'advertisement' label is placed), and the main information about the product being advertised should be placed in the centre of the creative.

The caption 'Advertisement' is usually placed in one corner of the creative, on top of the image.

Images must be unframed.

Texts must be written in lower-case letters (except where rules of the Russian language provide otherwise), without repeated punctuation marks in the text ('?', '!', etc.) or abstract slogans or exaggerations.

The Click-URL must lead strictly to the page of the Customer's (advertiser's) web resource with the relevant content.

Requirements to image and text size
For packages

For packages that include multiple sites, you must provide:

  • images - three options with different sizes:

1х1 - 480x480
3х2 - 480x320
2х1 - 480x240

  • title text - three different lengths:

20-30 characters
31-60 characters
61-100 characters

  • description text - four different lengths:

25-40 characters
41-60 characters
61-100 characters
101-150 characters

For placement on certain sites

The requirements for individual sites are shown in the table below.

Platform Format name Location Image Title text Description text
Lenta.ru Native recommendation In recomendation block 480x320 31-60 characters 61-100 characters
Native first In main pages of the site, sections, in first screens 480x320 31-60 characters 101-150 characters
Native second In main pages of the site, sections, in second screens 480x320 31-60 characters 61-100 characters
In-Page Native In articles, news 480x320 31-60 characters 101-150 characters
Gazeta.ru Native recommendation In recomendation block 480x240 31-60 characters no description
Native first In main pages of the site, sections, in first screens 480x320 20-30 characters 61-100 characters
In-Page Native In articles, news 480x320 31-60 characters 101-150 characters
Championat.com Native recommendation In recomendation block 480x320 31-60 characters no description
Native first In main pages of the site, sections, in first screens 480x320 31-60 characters 101-150 characters
Native Footer Under articles, news 480x320 31-60 characters 101-150 characters
In-Page Native In articles, news 480x320 31-60 characters 61-100 characters
Afisha.ru Native first In main pages of the site, sections, in first screens 480x320 61-100 characters no description
In-Page Native In articles, news 285x150 61-100 characters no description
Native Footer Under articles, news 480x240 31-60 characters no description
Афиша Daily Native second In main pages of the site, sections, in second screens 480x480 61-100 characters no description
In-Page Native In articles, news 480x240 31-60 characters 61-100 characters
Native Footer Under articles, news 480x240 61-100 characters no description
Eda.ru Native first In main pages of the site, sections, in first screens 480x480 61-100 characters 101-150 characters
Native second In main pages of the site, sections, in second screens 480x480 61-100 characters 101-150 characters
Native Footer Under articles, news 480x480 61-100 characters 101-150 characters
Livejournal Native first In main pages of the site, sections, in first screens 480x320 31-60 characters no description
Native second In main pages of the site, sections, in second screens 480x320 31-60 characters no description
Native Footer Под статьями, новостями 480x320 31-60 characters 101-150 characters
Rambler.ru Native first In main pages of the site, sections, in first screens 480x320 20-30 characters no description
Native second In main pages of the site, sections, in second screens 480x240 20-30 characters 61-100 characters

news.rambler.ru

auto.rambler.ru

woman.rambler.ru

sport.rambler.ru

kino.rambler.ru

weekend.rambler.ru

finance.rambler.ru

travel.rambler.ru

doctor.rambler.ru

Native recommendation In recomendation block 480x240 31-60 characters no description
Native first In main pages of the site, sections, in first screens 480x320 31-60 characters no description
Native second In main pages of the site, sections, in second screens 480x320 31-60 characters no description
Native third In articles, news in first screens 480x320 20-30 characters no description
In-Page Native In articles, news 480x320 31-60 characters no description
Native Footer Under articles, news 480x320 31-60 characters no description
beat.rambler.ru Native first In main pages of the site, sections, in first screens 480x320 31-60 characters no description
Native second In main pages of the site, sections, in second screens 480x320 31-60 characters no description
horoscopes.rambler.ru Native first In main pages of the site, sections, in first screens 480x320 31-60 characters no description
Native second In main pages of the site, sections, in second screens 480x320 31-60 characters no description
Native third In articles, news in first screens 480x320 20-30 characters no description
In-Page Native In articles, news 480x240 31-60 characters no description
Native Footer In articles, news 480x480 31-60 characters 101-150 characters
Autorambler.ru Native first In main pages of the site, sections, in first screens 480x320 61-100 characters 101-150 characters
Native second In main pages of the site, sections, in second screens 480x320 31-60 characters 101-150 characters
In-Page Native In articles, news 480x320 61-100 characters no description
Native Footer Under articles, news 480x320 61-100 characters 101-150 characters
Quto.ru Native first In main pages of the site, sections, in first screens 480x320 20-30 characters 41-60 characters
Native second In main pages of the site, sections, in second screens 480x320 20-30 characters 41-60 characters
Native Footer Under articles, news 480x320 31-60 characters 101-150 characters
Motor.ru Native first In main pages of the site, sections, in first screens 480x320 20-30 characters 61-100 characters
Native second In main pages of the site, sections, in second screens 480x320 20-30 characters 61-100 characters
In-Page Native In articles, news 480x320 31-60 characters no description
Native Footer Under articles, news 480x320 31-60 characters 101-150 characters
Wmj.ru Native first In main pages of the site, sections, in first screens 480x320 31-60 characters no description
Native second In main pages of the site, sections, in second screens 480x320 61-100 characters no description
In-Page Native In articles, news 480x480 31-60 characters no description
Native Footer Under articles, news 480x320 31-60 characters no description
Passion.ru Native first In main pages of the site, sections, in first screens 480x480 31-60 characters no description
Native second In main pages of the site, sections, in second screens 480x480 31-60 characters no description
In-Page Native In articles, news 480x320 31-60 characters no description
Native Footer Under articles, news 480x320 61-100 characters no description
Letidor Native first In main pages of the site, sections, in first screens 480x320 61-100 characters 101-150 characters
Native second In main pages of the site, sections, in second screens 480x320 361-100 characters 101-150 characters
In-Page Native In articles, news 480x320 31-60 characters no description
Native Footer Under articles, news 480x320 61-100 characters 101-150 characters
Ferra.ru Native first In main pages of the site, sections, in first screens 480x320 31-60 characters no description
Native second In main pages of the site, sections, in second screens 480x320 31-60 characters no description
In-Page Native In articles, news 480x480 31-60 characters no description
Sectermag Native first In main pages of the site, sections, in first screens 480x320 31-60 characters no description
Native second In main pages of the site, sections, in second screens 480x320 31-60 characters no description
In-Page Native In articles, news 480x480 61-100 characters no description
Native Footer Under articles, news 480x320 61-100 characters 61-100 characters
Indicator Native first In main pages of the site, sections, in first screens 480x320 31-60 characters no description
Native second In main pages of the site, sections, in second screens 480x320 31-60 characters no description
In-Page Native In articles, news 480x240 31-60 characters no description
Native Footer Under articles, news 480x320 31-60 characters no description
Moslenta.ru Native first In main pages of the site, sections, in first screens 480x320 31-60 characters no description
Native second In main pages of the site, sections, in second screens 480x320 31-60 characters no description
In-Page Native In articles, news 480x320 20-30 characters no description
Native Footer Under articles, news 480x320 31-60 characters no description
RNS Native first In main pages of the site, sections, in first screens 480x480 31-60 characters no description
Native second In main pages of the site, sections, in second screens без картинки 31-60 characters no description
In-Page Native In articles, news 480x480 31-60 characters no description
Native Footer Under articles, news 480x240 31-60 characters no description

The design of the site (background, colors, fonts, composition and location of elements, etc.) is fixed and can not be configured at the client's request.

The advertiser provides ready-made texts, the site, according to its internal editorial policy, checks/approves the ready-made text, and reserves the right to refuse placement in case of non-compliance with the internal rules and policies without explaining the reasons.


  • These requirements are supplement the General requirements to ad placements.
  • The placement can only be guaranteed if the ad materials, that fully meet the requirements, was submitted at least in five working days before the start of the ad campaign.