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General requirements

Click-URL, images and text relevant for the advertising message must be provided.

No abstract, animated, low-quality images with compression artifacts or containing text will be accepted.

The dot should not be added to the end of the title.

The image size must be up to 50KB, acceptable image formats – jpeg, png.

Consider the possible overlap in the corners of the image (the 'advertisement' label is placed), and the main information about the product being advertised should be placed in the centre of the creative.

The caption 'Advertisement' is usually placed in one corner of the creative, on top of the image.

Images must be unframed.

Texts must be written in lower-case letters (except where rules of the Russian language provide otherwise), without repeated punctuation marks in the text ('?', '!', etc.) or abstract slogans or exaggerations.

The Click-URL must lead strictly to the page of the Customer's (advertiser's) web resource with the relevant content.

Requirements to image and text size

Platform Location

Image,

width×height

Heading, number of symbols Description, number of symbols
Lenta.ru All pages of mobile version site 96x64 80 100
Championat.com All pages of mobile version site 360x240 40 80
Livejournal All pages of mobile version site 750х750 70 40
Daily.afisha.ru All pages of mobile version site 600х300 90 no

news.rambler.ru

auto.rambler.ru

woman.rambler.ru

sport.rambler.ru

kino.rambler.ru

weekend.rambler.ru

finance.rambler.ru

All pages of mobile version site 480x480 50 no
horoscopes.rambler.ru All pages of mobile version site 480x320 20-30 no
Autorambler.ru All pages of mobile version site 480x240 31-60 no
Moslenta.ru All pages of mobile version site 480x240 31-60 no
480x480 31-60 no
Indicator All pages of mobile version site 480x240 31-60 no
Motor.ru All pages of mobile version site 480x240 31-60 no
480x480 31-60 no
Letidor All pages of mobile version site 480x240 31-60 no
Passion.ru All pages of mobile version site 480x480 31-60 no
Wmj.ru All pages of mobile version site 480x480 31-60 no
Ferra.ru All pages of mobile version site 480x480 31-60 no
Quto.ru All pages of mobile version site 480x240 31-60 no
480-320 20-30 25-40
Sectermag All pages of mobile version site 480x240 31-60 no
480x480 31-60 no


  • These requirements are supplement the General requirements to ad placements.
  • The placement can only be guaranteed if the ad materials, that fully meet the requirements, was submitted at least in five working days before the start of the ad campaign.