Requirements in Russian here / Требования на русском языке здесь.

1. General description of the format
2. Geometric parameters of the creative and its display
3. File size limits
4. Creative implementation specifications

1. General description of the format

The advertising format in the first screen, replacing the background of the site around the main content.

Place of display: Under the top and logo of the site and at the edges of the main content.

Branding involves the use of creative in image.

2. Geometric parameters of the creative and its display

Width and height of the creative: 2100x1100px.

The width of the main content area of ​​the site: 1280px.

The creative height displayed above the site content: 250px.

The lateral parts of branding are not guaranteed to enter the visible area on the screens with a width of less than 1366px.

All important elements of creativity and information about the advertised product must be located in the central part of the creative above the site content.

3. File size limits

The total weight of the creative and all files and resources uploaded by the creative that are required for it correct operation - up to 300KB.

Video files are the exceptions, available size — up to 3MB.

If creative is provided in the form of ZIP file archive, the above requirements remain in effect. The weight of the ZIP file does not matter.

4. Creative implementation specifications

You need to provide creativity in .JPG format only.

Branding should be implemented in one Image-creative.

Creative format: image.

The lower and lateral parts of the creative should smoothly change to the homogeneous background color of the site.

Example of the image:

  • These requirements are supplement the General requirements to ad placements.
  • The placement can only be guaranteed if the ad materials, that fully meet the requirements, was submitted at least in five working days before the start of the ad campaign.