Requirements in Russian here / Требования на русском языке здесь.

1. General format description

2. Width and height of the creative

3. Maximum creative weight

4. Requirements for implementing HTML5 creativity

5. Checking out the creativity

1. General format description

The Smart format consists of an image, a title, a description, a Call-to-Action button, a preview caption and a disclaimer.
Key Features:

• adding the price of the advertised product or service
• opening of a click on the advertiser's website or a pop-up window with arbitrary HTML code from the advertiser (for example, a test-drive request form, entering contact information or any other detailed information on the advertised product or service)
• when you click or hover on the preview inscription, the full disclaimer should open (can overlap the creative), the full disclaimer should close when you click again on the preview inscription, or when you move the mouse away from the preview inscription

2. Width and height of the creative

3. Maximum creative weight

Image weight - up to 50KB.

4. Requirements for implementing HTML5 creativity

Must be provided:

1. Image with creativity:
   • size: 600x280 and 600x600
   • acceptable formats: png, jpeg
   • the use of text, numbers and small elements is not recommended
   • no disclaimer text or other legal information is allowed - a separate image with legal information is provided for this purpose
   • it is not recommended to place logos and other important creative elements at the top of images with a height of 26px, since in this area they can be blocked by the caption 'Advertising' and information about the advertiser (example caption - Advertiser: OOO 'Romashka')
2. Image with legal information (optional - if legal information is required):
   • size: 600x280 and 600x600
   • acceptable formats: png, jpeg
   • this image with legal information will be displayed 25 seconds after the main image with creativity is shown
   • it is not recommended to place legal information and other important creative elements at the top of images with a height of 26px, because in this area they can be blocked by the caption 'Advertising' and information about the advertiser (example caption - Advertiser: OOO 'Romashka')
3. Title - up to 20 characters
4. Description - 50 to 80 characters
5. Button text (optional) - up to 10 characters (if not provided, the text 'More')
6. The text color (optional) is format #123456. The background color of the button is fixed, it is one of two linear gradients depending on the main color of the banner
7. Cost of goods or services (optional) - up to 8 characters
8. The background color for the full text of the disclaimer (optional) is #123456. The background for the full text, which occupies the entire banner can be either light or dark

If clicking on a creative involves opening a Pop-Up, you must provide a ready and working HTML code that meets the following requirements:

• All resources and scripts must be stored and loaded from the advertiser's server
• The edges (top, bottom and sides) of the creative need at least 10 px indentation
• It is necessary to center the creative inside the allotted container
• Adaptive Creative must support displaying between 600px and 100% of the available width and height of the container. The width and height of the adaptive creative can be limited to 1500px

5. Checking out the creativity

Check out how your creativity works live at our venues.

• These requirements are supplement the General requirements to ad placements.
• The placement can only be guaranteed if the ad materials, that fully meet the requirements, was submitted at least in five working days before the start of the ad campaign.